Advanced SEO
2-day advanced seo training course — SEA
Advanced SEO Training Course Overview
This intensive advanced seo course is, in essence, a distillation of 4 advanced 1-day courses:
- SEO competitive analysis
- SEO copywriting and keyword layering
- SEO link-building
- SEO Mark-up and metadata
In short, this advanced seo training provides a quick run-through the key strategic areas that any successful SEO campaign should cover; providing checklists and tips for all the essential tactics that need planning and action.
It is intended, primarily, for those who:
- Already know the SEO basics, but;
- Don't have the time or resources to plough through all 4 courses listed above
Course contents — 1 Advanced competitive analysis
- Keyword research, doing it better
- Keyword popularity metrics
- Generic keyword competition, adword bids
- SERPs keyword competition, the real word
- SERPs competitor strength & weakness
- Your strengths and weaknesses
- Advanced strategy: do-able, extensible
- Advanced tactics: layered & integrated
- Advanced tools: measure, monitor, refine
Course contents — 2 Advanced content strategy
- Advanced content research: competitive
- Trust and authority
- Advanced keyword semantics
- Keyword selection: beyond head/tail words
- Advanced keyword layering
- Site organisation: similar vs. distinct
- Advanced page structures: layers, chunks
- SEO copywriting, style guides
- Content marketing and social media
- Advanced SEO blogging
Course contents — 3 Advanced link strategy
- Advanced link research
- Quantitive and qualitive link evaluation
- Link-finding tools and metrics
- Advanced SEO link layering
- Advanced SEO link bait
- Advanced link positioning
- Advanced link targeting
- Linking from social media
- Linking from blogs and marketed content
Course contents — 4 Advanced markup & metadata
- Advanced HTML5 semantics
- Advanced semantic elements, attributes
- Layering and chunking semantic markup
- Whole-page metadata: OGP, Dublin core
- Advanced snippet metadata
- Microdata, RDFa, microformats
- Advanced metadata & content marketing
- Advanced metadata & social media
- Controlling your messages with metadata
- Layering and chunking semantic metadata
Course Objectives
On completion of this advanced seo course, delegates should be able to:
- Identify their competitive SEO strengths and weaknesses
- Select potentially successful SEO strategies & tactics
- Avoid SEO competition on unwinnable terrain
- Layer their optimisation of content, links, markup and metadata
- Monitor, refine and improve their SEO strategies over time
Target Audience
- Marketing and communications staff
- Content copy writers and editors
- Web designers and developers
- General managers — esp. of SMEs
Training Pre-requisites
- One of our basic SEO courses
- SEO Essentials
- SEO Fundamentals
- A very basic understanding of HTML tagging
- E.g. our HTML Essentials course
- Or equivalent practical knowledge and experience
Training Style
As an intensive course for those who already know the SEO basics, a fair proportion of the interactive content will focus on group discussion rather than individual hands-on exercises.
That said, students will have several hours to get individually hands-on with advanced SEO tools and to practice optimising content, links and semantic markup, etc.